About Us
Torque, Strain, and Shaft Power Measurement Solutions 1989
Datum Electronics is a UK-based designer and manufacturer of precision torque, strain, and shaft power measurement systems for a wide range of global sectors, including oil & gas, marine, civil engineering, manufacturing, automotive, agriculture, defence, and industrial research.
With decades of engineering experience and a heritage rooted in foil strain gauge technology, we design and build robust sensors, monitoring systems, and data acquisition solutions that deliver reliable performance in demanding environments. Alongside our core products, we also provide calibration, installation, and bespoke sensor design services to support accurate measurement in real-world applications.
From standard products to bespoke designs and fully integrated measurement systems, we support customers across a diverse range of applications. With a commitment to R&D, in-house engineering and software teams, and many years of manufacturing experience, we can work with you to develop a cost-effective, high-quality solution.
Work with Datum
Over the last 30 years, we at Datum Electronics have focused on the design and manufacture of strain sensors and torque measurement products.
Our innovative strain gauge based technology has been successfully used for decades in many industries, product torque testing, drive system R&D, verification of shaft power levels for quality control and compliance, strain sensors for vehicle weighing and safety, vehicle drive shafts, ships shaft power system and numerous other application where the power transmitted through shafts is key to efficiency and safety.
Meet The Team
Meet The Team
Michael Irons’s Bio
When I am in the building
I joined Datum Electronics in August 2021 as Financial Controller, responsible for overseeing all areas of finance and strengthening our financial systems. In September 2023, I stepped into the role of Managing Director, where I now focus on leading the company into its next phase of growth and innovation.
When I am out of the building
Outside of work, I enjoy walking, exploring photography, and clearing my head by lifting weights at the gym.
The best thing about working at Datum
Without a doubt, it’s the team. Every person brings expertise in their field, and it’s a privilege to see how much we achieve together each day.
Ash Whitesmith’s Bio
Dave Wheatley’s Bio
When I am in the building
As Sales Manager at Datum Electronics, I bring my years of product knowledge, field service experience, and technical support expertise to the sales and leadership teams. I am responsible for international and naval equipment sales, and supporting our growing global network of distributors and partners. I can usually be found using my technical knowledge to help customers find the right solution.
When I am out of the building
I enjoy spending time with my large blended family, my house being filled with up to 5 children, 4 girls and a boy all under one roof! As a self-confessed ‘Geek’, I love watching all things Star Wars, Super Heroes, Harry Potter and Lord of the Rings. I am blessed that my wife Lucy not only tolerate this, but enjoys them herself!
The best thing(s) about working at Datum
Apart from working with the amazing and supportive team here at Datum, I am very proud of selling technical products built here on the Isle of Wight to valued customers all over the world.
Interesting fact about me
I am always up for a challenge and love looking for new experiences to expand my horizons, such as charity abseiling down Portsmouth’s Spinnaker Tower, or more recently completing a wind-walk on a Boeing Stearman biplane!
Shaun Mallon’s Bio
+44 7501 818 123Without a doubt, it is the people and the culture. There is a genuine spirit of collaboration across the business, with everyone working together to deliver innovative solutions for our valued customers.
Having lived in several countries around the world, I have developed a rather unique hybrid accent that reflects the diverse cultures and places I have been fortunate enough to experience over the years. It often sparks conversation and has occasionally left people guessing where I am from!
Mark Drew’s Bio
Mark brings over 30 years of offshore and maritime industry experience to his role as Quality Manager at Datum Electronics. With a background in marine operations and engineering, he ensures our quality systems meet the highest standards of compliance, efficiency, and reliability.
As a former seafarer, Mark applies a practical and proportionate approach to quality management, shaped by first-hand experience at sea. He is passionate about continuous improvement and delivering real-world solutions for complex technical challenges.
Lucy Butt’s Bio
When I am in the building
I started Datum Electronics in August 2018 as an Admin Apprentice, my role within the Company has evolved and I am now the Admin & Quality Team Leader. One of my main roles is to look after the Quality Management System within Datum Electronics as well as assisting with all aspects of Administration.
When I am out of the building
I enjoy all things active including walking my dog Max, running and completing home workouts. I also love to bake and cook meals, but enjoy eating them much more!!
The best things about working at Datum
One of the best things about working at Datum Electronics is the people- although we are all completely different and come from such different backgrounds we all get on really well like one big family.
Working at Datum is also very fast paced which I love as I enjoy being kept busy!
Interesting fact about me
I can play the saxophone
Josh Avery’s Bio
When I am in the building
I started Datum in November 2023 as a Project Manager. I bring 7 years’ experience of Project Management within challenging automotive and aerospace industries and look to strengthening the already thriving team, incorporating the processes I have learnt along the way.
When I am out of the building
First and foremost, I am a father of 2 to 1 boy and 1 girl. Much of my time is dedicated to spending time with my Family. I help coach my boys Under 8s football team and in my spare time I enjoy fishing, kayaking and generally socialising.
The best things about working at Datum
It’s great to be part of a small and tight-knit team with a real family ethos and team mentality.
Interesting fact about me
I am left footed and left handed.
Ric Rhind’s Bio
When I’m in the building
I’m currently in my 11th year at Datum! I joined the team in the role of Strain Gauge Technician which I undertook for about 4 years before moving into the engineering department as Mechanical Systems Engineer. This is where I discovered CAD, specifically Solidworks, which Datum haven’t managed to peel me off of since! I now fill the role of Mechanical Engineering Technician/Draughtsman with current duties including, amongst others, procurement of all mechanical drawings and manufacturing plans. Given the fast pace environment we work in, I pride myself in ensuring a ‘right first time’ approach to my part in a team effort.
When I’m out of the building
I gain a great deal of satisfaction from making and restoring stuff! One such project was a 1965 VW Beetle which was taken from scrap yard fodder through a full nut and bolt restoration. I’m also a very keen DIY enthusiast and am currently renovation a very 1980 bungalow! I really enjoy leaning new skills, be it brick laying, plastering, carpentry or carpet laying.
The best thing(s) about working at Datum
The people at Datum are what makes it a great place to work. We’re a relatively small team and we all know each other’s strengths and weaknesses. We’ve shown time and time again, when are backs are against the wall, we pull together and get the job done!
Interesting fact about me
I keep bees! I have a small apiary with 6 hives at present. I love the husbandry aspect of bee keeping and the fact you discover something new about the fascinating creatures every time you open a hive!
Dominic Afonso’s Bio
Paul Harker’s Bio
Tin Aye’s Bio
Mark Bishop’s Bio
When I am in the building
I started at Datum straight from high school and am now in my twenty second year here. During my tenure I have performed a variety of roles within the company from Production Technician to Field Service Engineer. Currently the Manufacturing Manager I organise and supervise the production team.
When I am out of the building
I enjoy riding my motorcycle.
The best thing(s) about working at Datum
The variety of tasks and jobs I have experienced and the team and people I have worked with.
Interesting fact about me
I have drowned twice (and been revived).
Dennis Yeomans’s Bio
Mitchael Pugh’s Bio
Louis Thompson’s Bio
Kat Pacy’s Bio
When I am in the building
As Customer Operations Supervisor my role is to ensure that customers receive high quality service and communication throughout the order process, and post-sale support. Any updates or further information required for your order I’m the person for the job! Contact me directly with any queries.
When I am out of the building
I enjoy walking my dog Deena, cooking different cuisines and making my garden look beautiful. I am always on YouTube trying to learn new DIY skills to renovate my house. I like to travel and see different parts of the world and immerse myself in the culture. Art is also a passion of mine often visiting popular exhibitions and have qualifications in photography, fine art, and print design.
The best thing(s) about working at Datum
Everyone is very friendly and it is a relaxed and professional environment to work in. I am excited to be part of the growth here at Datum.
Interesting fact about me
I really like horror and sci-fi movies!
Hayley West’s Bio
Dave Bone’s Bio
As Senior Support Engineer, Dave Bone spends most of his time away from the office, performing shaft power meter installations worldwide.
Dave joined us in 2014 as a contractor but with an increasing demand in Datum Shaft Power Meters, he moved onto a full-time role in 2018. He has successfully installed hundreds of solutions on vessels worldwide and carries a wealth of knowledge and experience in the installation of our high accuracy torque transducers, strain gauges and predictive maintenance solutions.
When he’s not travelling the world, Dave can be found online, assisting remote installations and providing training to customers across the world.
Jon Nicholson’s Bio
When I am in the building
I started Datum in November 2023 as a Sales Engineer. After 18 years in multiple Sales roles, I was looking to take up a new challenge and learn a different product range, It has been great since arriving here and I am really enjoying working with the team.
When I am out of the building
I spend most of my days outside Datum enjoying time with my wonderful family, We try to get outside finding activities and events to do as much as we can, I do also enjoy a day binge watching films/series when I get the chance.
The best things about working at Datum
The great team and support system within Datum makes it a brilliant place to work. The products offer a huge range to continue to challenge our knowledge and inspire learning and growth.
Interesting fact about me
I once did a charity Skydive.
Lewis Moores’s Bio
When I am in the building
As Sales and Marketing Executive at Datum Electronics, my primary duty is ensuring that Datum continues to understand the needs of our global customers and communicate how our sensing solutions can solve their most important engineering challenges.
When I am out of the building
As a father to two “energetic” little boys, I find 90% of my time away from Datum is spent happily in Dad mode. I enjoy spending time outdoors on the island’s fantastic beaches, walking in the hills, and any excuse to get an ice cream or visit a pub.
The best thing(s) about working at Datum
Working with such a welcoming, down-to-earth team, and constantly uncovering new ways our sensors solve real-world challenges across diverse industries.
Interesting fact about me
I manage this website. Interesting is a subjective term!
Lauren Rayner’s Bio
Charlotte Drew’s Bio
David Elford’s Bio
Julie Sheppard’s Bio
When I am in the building
I’m the Senior Strain Gauging Technician at Datum, I have been with Datum for 25 years this October. I had enjoyed my time and look forward to the future.
When I am out of the building
I belong to an Archery club which runs Island and national competition.
I like to get out camping when possible and to go out on kayaks.
I volunteer in scouting.
Love spending time with my family and friends enjoy movie nights, Festivals and chilling in the garden with a gin.
The best thing(s) about working at Datum
Is learning how to strain gauge and building the knowledge over the years to help out in other areas of production and it wouldn’t be the same without the people at datum that makes it a great, fun place to be part of a team.
Interesting fact about me
I’m the Beaver leader at 1st East Cowes Scouts, i have an Archery permit.
I also have a RYA Powerboat level 1 licence.
Pauline Warren’s Bio
When I am in the building
Hi,I’m Pauline and I’ve worked as a production operative here at Datum for 14 years. For many years I mainly built PCBs but now I build a range of our products. I enjoy the work here and most of all like the way everyone gets on together and are always willing to help out – even out of work.
When I am out of the building
When I’m not at work I enjoy cycling, grandchildren and my little cockerpoo Gypsy. Nothing better than a summer mornings walk on the beach with my dog.
Interesting fact about me
When I was younger I passed my full motorbike licence and loved nothing more than a ride along Military Road here on the Island.