Privacy Policy

Updated February 2026

1. Introduction

Datum Electronics Ltd (“Datum Electronics”, “we”, “us”, “our”) is committed to protecting the privacy and rights of individuals whose personal data we process. We believe in transparency, strong data governance, and compliance with all applicable privacy and electronic‑communications laws, including:

UK GDPR
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
Applicable UK sanctions and export‑control laws (see Section 7)

This Privacy Policy explains:

What personal data we collect
Why and how we process it
Our lawful bases
How long we keep it
When and why we share it
Your rights as a data subject

This policy applies to:

Our website visitors
Customers and potential customers
Suppliers and partners
Employee/contractor candidates and current staff
Anyone contacting us regarding our products or services

2. Who We Are (Controller Information)

Data Controller:
Datum Electronics Ltd

Office Address:
Datum Global HQ, Castle Street East Cowes, Isle of Wight PO32 6EZ

Company Number:
03087255

Email Address:
web@datum-electronics.co.uk

Do we have a formal DPO?
We are not legally required to appoint a Data Protection Officer under UK GDPR, but you may contact our Data Protection Lead at using the contact details address above.

3. Personal Data We Collect

We may collect the following categories of personal data:

3.1 Data You Provide Directly

Examples include:

Name, job title, company
Email address, phone number
Postal/billing/shipping address
Enquiry details, project information
Purchase information
Support request details
Employment applications and HR information
Consent preferences (marketing, cookies)

3.2 Data Collected Automatically

When you visit our website or digital services:

IP address
Device information, browser type
Usage data and page interactions
Cookie and pixel data (see Section 6)
Approximate location inferred from IP address

3.3 Data from Third Parties

Distributor referrals
Partners referring enquiries
Marketing platforms when you interact with our ads
Social media platforms when you engage with our posts

3.4 Sensitive / Special Category Data

We do not normally collect special category data.
If diagnostic snapshots include such data (unlikely), we always obtain explicit consent and delete the data immediately after use.

4. Why We Process Personal Data (Purposes)

We process your data for:

Responding to enquiries
Preparing and fulfilling quotations and contracts
Delivering products and services
Providing technical support
Warranty and calibration services
Improving website performance
Marketing communications (with consent)
Distributor/customer relationship management
Employment processing and HR administration
Compliance with laws (e.g., tax, sanctions, export controls)

5. Our Lawful Bases for Processing (UK GDPR Article 6)

Purpose	Lawful Basis
Handling enquiries	Consent or Legitimate Interests
Sales, quotes, orders, contracts	Contract
Delivering purchased goods & support	Contract
Website functionality	Legitimate Interests
Analytics & non-essential cookies	Consent (PECR + UK GDPR)
Marketing emails	Consent
Staff administration	Contract + Legal Obligation
Compliance with sanctions laws	Legal Obligation (see Section 7)
Security, fraud prevention	Legitimate Interests

6. Cookies, Tracking Technologies, and Analytics

Datum Electronics uses:

Functional cookies (necessary)
Statistics cookies (with consent)
Marketing/advertising cookies (with consent)
Third‑party cookie technologies (e.g., analytics, call tracking)

Full details appear in our standalone cookie policies:

Cookie Policy (Australia): https://datum-electronics.com/cookie-policy-au/
Cookie Policy (Brazil): https://datum-electronics.com/cookie-policy-br/
Cookie Policy (Canada): https://datum-electronics.com/cookie-policy-ca/
Cookie Policy (EU): https://datum-electronics.com/cookie-policy-eu/
Cookie Policy (South Africa): https://datum-electronics.com/cookie-policy-za/
Cookie Policy (UK): https://datum-electronics.com/cookie-policy-uk/
Cookie Policy & Opt-Out (US): https://datum-electronics.com/opt-out-preferences/

7. Processing Required by Law: Export Controls & Sanctions Compliance

We are legally required to ensure our products are not sold to sanctioned individuals, organisations, or destinations.

Under UK law, we must conduct checks for restricted or prohibited entities.

Relevant legislation includes:

Sanctions and Anti‑Money Laundering Act 2018
UK Sanctions Regulations, as maintained by OFSI and OTSI
UN‑aligned sanctions as adopted by the UK Government

This means personal data collected via forms, emails, or sales processes may be processed to comply with mandatory export‑control and sanctions obligations.

8. When We Share Personal Data

We share data only as necessary:

8.1 Third-Party Processors

Hosting providers
CRM platforms
Email newsletter platforms
Payment processors
Call‑tracking services
IT and security vendors

All service providers operate under GDPR‑compliant Data Processing Agreements.

8.2 International Distributors & Partners

We may share necessary contact data with regional distributors to properly respond to enquiries. For more information see https://datum-electronics.com/find-a-distributor/.

8.3 Legal Requirements

We may disclose data to: